Ha'Ani Tautua Designs, LLC
Rooted in Heritage. Illuminating New Beginnings.
Ha'åni — the promise of a new beginning. Tautua — the devotion to serve. Two cultures. One purpose.
"Ha'åni — the promise of a new beginning. Tautua — the devotion to serve."
Our Heritage
Where Two Cultures Become One Purpose
Ha'Ani Tautua Designs, LLC was founded by Joleen Taase and Bernice Flores-Che — two women united by a shared passion for honoring their Pacific Island heritage. Built upon the enduring traditions, resilience, and ancestral wisdom of the Pacific Islands, our company represents the beautiful intersection of Chamorro and Samoan cultures, where the promise of a new beginning meets the profound responsibility of serving and uplifting others.
Their shared vision is to create meaningful designs that tell stories, preserve traditions, celebrate resilience, and honor the extraordinary strength of Pacific Islander women. At the heart of their mission is a commitment to uplifting Pacific Islander women who have endured adversity, trauma, and life-changing challenges.
Read Our Full StoryCulturally Inspired Apparel
Our Collections
Women's Custom Puletasi
Handcrafted to honor your heritage. Each piece is made to your measurements and vision.
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Women's Standard Puletasi
Timeless Polynesian elegance, ready to wear. Celebrating the beauty of Pacific Island tradition.
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Men's Custom ʻIe Faitaga
A custom-crafted ceremonial wrap honoring Samoan tradition and the dignity of the Pacific man.
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Men's Standard ʻIe Faitaga
Classic Samoan formal wear, crafted with care and cultural pride.
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Tribal Tradesman — Men
Strength meets heritage. Tribal-inspired workwear for the Pacific Islander man.
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Empowered by culture. Tribal-inspired workwear celebrating the Pacific Islander woman.
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"Every woman deserves the opportunity to rise, reclaim her power, and walk confidently into her own light."
— Joleen Taase & Bernice Flores-Che
Central to our company's identity is our dedication to honoring and uplifting Pacific Islander women, particularly survivors who are working to rebuild their lives and reclaim their independence, confidence, and sense of self. We recognize the extraordinary courage it takes to overcome adversity and the importance of creating spaces where women can find encouragement without judgment, strength through connection, and hope for the future.
The Women Behind the Vision
Our Founders
Samoan Heritage
Joleen Taase
Co-founder Joleen Taase brings the spirit of Tautua — selfless service — to every design. Rooted in Samoan tradition, she is driven by a deep commitment to preserving Pacific Island culture and uplifting the women of her community through creativity and compassion.
Chamorro Heritage
Bernice Flores-Che
Co-founder Bernice Flores-Che embodies the meaning of Ha'åni — the light of a new day. Drawing from her Chamorro roots, she channels ancestral strength and cultural pride into designs that celebrate resilience, identity, and the boundless potential of Pacific Islander women.
Sisterhood & Community
Join Our Community
We are more than a clothing brand — we are a sisterhood. Join our community of Pacific Islander women and allies who celebrate heritage, support one another, and walk forward together into the light.